The Boutique Hotel — Kulachka & Co.

Investment

Starting at $35,000

$25,000 Service Fee · $10,000 Products & Sourcing

Who It’s For

Boutique hotel owners and operators ready to differentiate from OTA-dependent commodity properties, build a signature brand identity, and create experiences guests return to.

Timeline

6–8 Weeks · We occupy one room on property for the full engagement. All remaining rooms are transformed between guest occupancies — the hotel stays operational throughout.

Host Collaboration

10–15

Structured Strategy Hours

Structured sessions with ownership or hotel management, scheduled to fit operational rhythms without disrupting daily hotel operations. Covering: brand positioning, room sequencing, service standards, package framework, staff communication, and post-engagement roadmap.

How It Works

Week 1

Immersion — Full audit of the guest journey from booking to checkout. Service patterns observed, local market studied, every gap and opportunity documented.

Week 2

Strategy Session — Brand identity and positioning defined, room transformation sequence mapped, signature packages confirmed, rollout strategy aligned.

Weeks 3–4

Transformation — Room-by-room sensory design carried out between occupancies. Scent profiles, lighting, textural layering, and ritual staging across all rooms and common areas.

Week 5

Content Production — Full hotel content shoot: all rooms, common areas, lifestyle, drone, VR tour, staff highlights, and local area content aligned to the new brand story.

Weeks 6–8

Delivery — All digital assets live across the full property. Website and OTA profiles relaunched. Management team briefed. All systems operational and documented.

Branded Ritual Amenity System

Tier 1

Essential

Signature scent and curated sensory welcome for every room type.

Tier 2

Signature

Branded bath & foot soak ritual collections with elevated in-room staging.

Tier 3

Ultimate Retreat

Full multi-sensory ritual experience — the complete Kulachka Framework.

Deliverables

Full hospitality brand package — logo, visual identity system, brand standards guide, and tone of voice

Full sensory design via the Kulachka Framework across all 20–25 rooms and common areas

Tiered branded ritual amenity system — Essential, Signature, and Ultimate Retreat

Direct booking hotel website with room-type pages and package sales capability

Professional photography of all 20–25 rooms, common areas, dining spaces, and lifestyle shots

Short-form cinematic video, drone footage, and full-property VR tour

Complete OTA and website listing rewrite — all room types, packages, and local content

Guest testimonial and experience content; staff and owner story where appropriate

6-month social content calendar for primary platforms with optional 6-month extension

Staff operations guide — restocking protocols, ritual fulfillment, scent maintenance, and brand consistency standards

Available Add-Ons

System Optimization

PMS & Channel Manager

Rate Strategy Framework

Email Automation

Loyalty Program Setup

Extended Social Calendar

Food & Beverage